My music career started at Sony 14 years ago. Back when the NY HQ was still at 550 Madison and iTunes was all the rage. My first position was at RED Distribution, working with their incredible label roster on Brand Partnerships and Marketing. I quickly moved on to a role at “big Sony” as Director of Marketing, leading a team that owned and grew what we called One Sony campaigns.
The idea was simple. Take a Sony product or technology, like PlayStation VR or 360 Reality Audio, and showcase it through content, live events and experiences driven by Sony artists. I worked across Sony's business units and directly with the HQ team in Tokyo negotiating artist contracts, music licensing and event production. It was a wild ride, including taking shelter on a strangers porch during a hurricane warning in Virginia Beach at Pharrell’s Something in the Water festival.
After almost 8 years, I moved into a newly created role: VP of Business Development. I worked across all of Sony's labels to bring in new marketing opportunities and non-traditional revenue funnels, while also assessing new strategic investments and first-party data opportunities. I engaged new verticals like Web3, gaming, and D2F/D2C platforms, which included several artist activations on Roblox.
After Sony, I led business development at EVEN, a music tech startup. I've also worked with other startups building strategy and partner pipelines to grow and scale.
